Unlock Consumer Secrets with Neuroscience

What do the internet, the iPhone, Baileys Irish Cream, and the Sony Walkman have in common? If you said that they each failed in focus groups, or faced fierce criticism at the hands of ‘experts’ upon their release, you’d be right. Now, they are all household names. What history has taught us, is that human behaviour is often irrational and unpredictable. Neuroscience holds the key to going beyond what the consumer ‘thinks’.

Leverage Neuroscience

Uncover Hidden
Insights

Unmask subconscious desires driving consumer behavior through cutting-edge neuroscience techniques

Craft Winning Marketing Strategies

Craft emotionally resonant marketing that taps into the subconscious mind and drives brand loyalty

Understand Priming & Media Synergy

Understand how priming and strategically coordinated media channels can subconsciously influence consumer decisions

Adopt Media Agnostic Measurement

Gain a holistic view of campaign effectiveness across all media channels with our media-agnostic measurement techniques

Delivering Actionable Insights

Attention

We track how effectively your message grabs and holds consumer attention, a crucial first step for any marketing campaign

Attitude

We go beyond awareness to understand emotional responses and subconscious motivations triggered by your marketing materials

Memory Encoding

Neuroscience allows us to assess how well your message is being stored in the consumer's memory, crucial for long-term brand recall

Engagement

We measure how deeply consumers are engrossed in your marketing experience, a strong indicator of potential brand advocacy.

Cognitive Load

By analyzing cognitive load, we ensure your message is clear, concise, and avoids overwhelming consumers, leading to better information processing.

Emotion

Use neuroscience to understand the emotions evoked by your brand and marketing messaging.